← back to the playlist
case study — Belgique · 2026

Strategic facilitation — Dreamwall

Turning an inventory of idea clusters into a de-risked innovation portfolio: an ideation workshop, monthly testing and a new value proposition within six months.

client — Dreamwall offer — Corporate innovation
T+00:00 — context

The challenge was never creativity, it was execution. Dreamwall needed to move from pure exploration to a testing method that would establish whether its priority leads were realistic, and end up with a de-risked innovation portfolio and a new value proposition.

cue — what we ran

What we delivered.

  1. 01A 2.5-day ideation and structuring workshop to turn idea clusters into actionable leads
  2. 02Monthly testing support over five months: establishing the relevance and realism of each lead
  3. 03Light governance carried by internal leads named « Explorers »
  4. 04Synthesis workshop and final report on the exploration process
T+end — results

What came out of it.

1
innovation portfolio mapped and de-risked
1
new value proposition built
7
days of expertise and facilitation
T+next — anchor

Working on similar ground? Let's talk.

Write to us